
vineyard vines x Shark week
The Ask: Take powerhouse brands that embody summer excitement and create an experience in stores and online that ages 5-85 want to be a part of.
The Result: I combined the Vineyard Vines Good Life Martha’s Vineyard heritage, Shark Week’s enthusiasm for…sharks, and Oceana’s mission to clean the oceans.
Outperforming retail sales goals in 150 stores across the USA and online.
Duh-nuh, duh-nuh, dun-nuh…
Take a bite
Whether you’re into whales or sharks, it’s the big beautiful ocean that brings us together.
Dive right in, the water’s fine.
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How many puns can I write about sharks?
A lot, thank you for asking.


