A Lesson You Can
Build On
The Ask: Develop a comprehensive national campaign for Comic Relief, from concept to completion, to pitch to the LEGO Group’s Build The Change Team. The goal is to inspire teachers to get their students engaged with Red Nose Day and raise money for Comic Relief’s global nonprofit work to end child poverty.
The Result: I exceeded the download goal in under three months — Successfully launched the campaign, integrating LEGO’s tone with Comic Relief’s messaging across social media, email marketing, landing pages, lesson plans, and video assets.
This initiative helped reframe the conversation about raising money for education and connected two iconic brands, setting the stage for future partnerships.
Landing Page
The manifesto:
HOW WE PLAY CAN SHAPE THE WORLD
Red Nose Day In School, in partnership with the LEGO Group, is inspiring students to use creativity as a learning tool and build the change they’d like to see in the world.
In classrooms across the country, we’re inspiring thousands of students to design and build a dream community using LEGO bricks, paper, glue, feathers, popsicle sticks, and anything they have on hand. The one catch is that every build must find a spot for the Red Nose at the heart, empowering positivity and inclusion for all.
Storyboard
Calling all super-educators! 🍎✏️ Red Nose Day In School and the LEGO® Build the Change team, wants you and your students to lead the charge for change! 🌟 Unleash the power of creativity and help your students build a dream community using LEGO bricks, paper, feathers, and whatever sparks their imagination.
Get started by downloading your activity sheet today!
Social
